XSRE Retail Group

Managed the complete rebrand of a former big-box store transitioning into a mall brand with 6 locations in the Northeast. Planned, wrote and delivered cohesive brand stories — from concept to photo shoot to publication — across all social media channels (Facebook, Instagram, Twitter) and email list (30k+). Created social & editorial calendar, in-store marketing collateral and internal communications.

Interviewed, hired and managed graphic designer/photographer.

Similar to Forever 21 and Nasty Gal.