Oreo (Spec)
In a new campaign targeted at specific NYC neighborhoods, Oreo is evolving its “Milk’s Favorite Cookie” marketing to reach the growing number of consumers who are choosing plant-based milks over dairy. Art inspired by Matisse’s cutouts and fun typography complement each other well in this splashy campaign.
Student work for Shillington, 2019.
CAMPAIGN PROPOSAL MARKETING COLLATERAL COPY & DESIGN
cAMPAIGN PROPOSAL DECK
