Macy’s
Consulted on and helped transition Macy's.com from a "fun and fashionable" voice to a more elevated tone to match new marketing.
• Frequent contributor to 10+ departments, spanning more than 160 brands
• 'So Bright Now' email was selected as a model for training incoming writers
• Initiated brand-right copy libraries for business-critical brands, increasing writer efficiency, company reputation, and customer affinity.
• Leveraged branding knowledge to elevate style guidelines; developed a process to diversify product copy and coach writers on an updated brand voice.
PRODUCT COPY EMAIL COPY PROCESS IMPROVEMENT
Marketing Emails
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CLIENT REVIEW
[Ashley] can bridge the gap between seeing the art-oriented ideals and getting actual work done, created, and efficiently shipped without a struggle ... and [she’s] able to put [her] finger on WHY some example looks right or wrong ... Being able to analyze and articulate a qualitative idea is a supremely important talent. I think that’s amazingly valuable. — Danielle Stein, Manager, Strategy Operations | Client Experience
Product Descriptions
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