Estella
Estonia’s low-cost airline, estella, requested a complete brand identity that would cater to tech-savvy, price-conscious millennials and gen X-ers. The logo and app evolved from the airline’s efficient and down-to-earth approach to travel; a touch of irony was utilized in simple illustrations and copy to appeal to these smart and connected travelers.
Student work for Shillington, 2019
IDENTITY LOGO APP. rESEARCH & STRATEGY
RESEARCH & STRATEGY
