cliporama.XYZ

Clip-on earrings for cool people like you :)

Bootstrapping my dream business from the ground up in four phases. Here are the first two:

COMPLETED ✔️ — Phase 1 — Set up basic business functions, selling processes & logistics, and legal compliance. Develop a brand strategy deck; create a logo, color palette, and brand assets; and implement a minimum viable brand website based on market research + brand strategy. Source products, photograph and edit product photos, upload and merchandise products on the site, and write PDP copy & bullet points. Soft launch beta site to family and friends. Completed July 2022.

👉 I AM HERE — Phase 2 — Go to market. Set up and launch products in third-party marketplaces + social (Depop, Etsy, Pinterest, Instagram, TikTok) to increase brand/product awareness and gauge demand. Optimize SEO for the site and products. Further develop the brand with art direction & campaign imagery, new products, customer reviews, model photos, and additional site pages.

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